Beautiful Beauty Copywriting

Beautiful copywriting is hard to come by - probably because we know it's there to sell, so ultimately we don't 100% trust it or regard it as having much creative value. But this week I've been researching a lot of copywriting in the beauty industry, and I thought I'd treat you to a Friday copywriting delight - so here's the loveliest copy I've come across so far:

The best treat you can give your skin is to get to know it

Take your time. Play. Pause. Because above all, perfume is about pleasure… 

 Joe Malone

Don't be so serious, it's only make-up    

What is in our bottles and jars inspires better skin. What is on our bottles and jars inspires better days  

We believe that the texture, fragrance and experience of using REN can make the world a slightly nicer place to be and make us feel slightly nicer being here


Nothing is written. Whatever your skin type, whether it is sensitive, too dry or prone to imperfections, whatever your age or lifestyle, skin can be transformed 


Soap & Glory recommends putting your products on with happiness and abandon, because they believe while beauty absolutely matters, it doesn’t matter absolutely

Soap & Glory

What beauty brand's writing has caught your eye?

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