Beautiful copywriting is hard to come by - probably because we know it's there to sell, so ultimately we don't 100% trust it or regard it as having much creative value. But this week I've been researching a lot of copywriting in the beauty industry, and I thought I'd treat you to a Friday copywriting delight - so here's the loveliest copy I've come across so far:
The best treat you can give your skin is to get to know it
ESPA
Take your time. Play. Pause. Because above all, perfume is about pleasure…
Joe Malone
Don't be so serious, it's only make-up
NARS
What is in our bottles and jars inspires better skin. What is on our bottles and jars inspires better days
philosophy
We believe that the texture, fragrance and experience of using REN can make the world a slightly nicer place to be and make us feel slightly nicer being here
REN
Nothing is written. Whatever your skin type, whether it is sensitive, too dry or prone to imperfections, whatever your age or lifestyle, skin can be transformed
VICHY
Soap & Glory recommends putting your products on with happiness and abandon, because they believe while beauty absolutely matters, it doesn’t matter absolutely
Soap & Glory
What beauty brand's writing has caught your eye?
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