At the beginning of May, Coca Cola replaced its normal labels with 150 of the most popular first names and called it the Share a Coke campaign. By the sounds of it we're all loving it. Just one little thing – are we completely insane?
When I first heard about Cola Cola's most recent brainwave, I had a little chuckle to myself and thought, we're never going to fall for that, and now I feel about as stupid as the idiots who sat around a table and said, 'let's put people's names on the bottle, that'll make them buy a bottle of coke'.
If you're someone who likes to feel personally addressed by everything you drink, why not just get a black marker pen? And as for everyone else – what is the novelty? Coca Cola say:
We have got off to a good start this year and we think this campaign will build momentum on the first quarter. We are still cycling some of the crummy weather from last summer but this is going to be a really strong campaign for the brand – it’s quite unusual and arresting to see your name replace a brand as iconic as Coke.
Anyone who knows me will know that the typo in the above quote certainly does not help matters.
Am I the only person who mindlessly buys a bottle of something fizzy and doesn't really mind that it isn't personally addressed to me? When I was little I wore a velvet headband with my name written across it. At the time, it was a novelty. It made me happy. I repeat: at the time. Of being a child.
As with anything in the entire world, Twitter always manages to lend some perspective. Here's what I found when I searched Share a Coke:
So disappointing how i have to buy the one that says "share a coke with friends" bc there isn't one with my name on it
IF SOMEONE FINDS A COKE BOTTLE WOTH "SHARE A COKE WITH ROSIE" SOMEONE SEND IT TO ME???
Apparently, coke don't want you to share a coke with Beth so fuck them, I'm switching to pepsi.
Found my name on a coke bottle again today in tesco so I brought it
Soooo Coca Cola has "Share a Coke with... Manpreet" and I still can't find Lesley there
So Coca Cola wanna share a coke with Sandeep but not with Kiera ? that hurts
We didn't only fall for a campaign that had us pegged for the idiots we are, but we missed the point. No-one's bothered about getting one for their friend, they just want to know if there's a one with their own name on it. You overestimated us there, Cola.